"Solving Business Issues with the Lady on the Harley"
WRITING A POST-CONFERENCE REPORT:
Developing A Comprehensive “Post-Con” Is Your Compass For Success
by Michele Wierzgac, MSEd, CMM
Writing a clear and compelling post-conference report is as important as the flawless execution of the event itself. How many of us dread writing a final report on a conference we have been planning for months, and in some instances, years? Familiar phrases begin to emerge such as, "I don't have the time," or "my boss isn't going to read the report anyway."
These excuses beg us to ask the following questions: "How will your boss learn about the conference's success? How will the organization appreciate your ability to pull all of the complexities of meeting planning into a spectacular conference?" A post-conference report assists you in summarizing and showcasing every element of your work.
Reasons for Writing
Why write a post-conference report? To record history. How many of us can remember the details of a conference we planned a year ago? What were the successes? What were the highlights of the location? What was the return on investment for the organization and your department? Should the organization retain or eliminate the conference? What aspects of the event worked?
Writing post-conference reports assists meeting planners in managing and controlling their event management systems, summarizes information and facts—not emotions—persuades change, and moves others into action. A post-conference report is a summary of our meeting experiences that creates history and showcases our talents and professionalism.
It is important to define the readers of your report. Will it be the CEO, senior management or board members? Perhaps you will be the only reader. Identifying your reader and knowing what they are interested in reading is the key to a successful report.
Your reader may not be interested in the extensive detail that could be part of a post-conference report. Once you know your reader(s), begin to develop an outline for the report.
Components of a Post-Con
From this extensive list, determine the components your reader is interested in:
A post-conference report reflects the conference strategy—the big picture ideas supported by the data.
Michele is an inspirational speaker and experienced business leader delivering powerful messages in leadership, personal branding, and marketing. Her forward thinking messages IGNITE attendees into ACTION! Michele may be contacted at (708) 710-7055 or firstname.lastname@example.org
Copyright 2014 Michele & Company, Oak Lawn, Illinois U.S.A. All rights reserved under both international and Pan American copyright conventions. No reproduction of any part of this material may be made without the prior written consent of the copyright holder.
To schedule Michele, call (708) 710-7055 or email at email@example.com
Copyright 2014 Michele Wierzgac, Oak Lawn, Illinois U.S.A. All rights reserved under both international and Pan American copyright conventions. No reproduction of any part of this material may be made without the prior written consent of the copyright holder.