POST-CONFERENCE REPORT CHECKLIST
Created by Michele C. Wierzgac, MS, CMM
1. Presentation Style/Format:
- Bound, Stapled, E-mail, PDF, Powerpoint
- Color/Charts/Graphs
- Formatting:
Font (12 point, consistency)
Headings (larger than text)
Margins (1”)
Page Numbering
2. Cover Page:
- Title (Be creative, Date)
- Brands (Organization, Conference, Theme)
- Your Name (Title/Certification, Department)
3. Table of Contents
4. Executive Summary
5. Statements:
- Vision
- Mission
- Brand
6. Board Members, Executives
7. Conference Planning Staff:
- Roles & Responsibilities
8. Committee Members
9. Summary of Stakeholder Meeting:
- Summarize purpose of the conference
- List goals and objectives
- Summarize program plan and theme
10. Project Timelines
11. Agenda
12. Conference Diary/Photographs
13. Market Analysis:
- Demographics
- Attendance
- Location
- Interests
- Types of attendees
14. Evaluation Summaries:
- Speakers, Handouts, Room Sets, Curriculum
- Tradeshow, Vendors
- Networking events, Entertainment
- Meals
- Overall conference
15. Meeting Planning Summaries:
- Contractual issues
- Travel, Lodging
- Risk/Crisis Management Plans
- Emergency Procedures
16. Post-Con Meetings:
- Site(s)
- Exhibitors, Vendors, Sponsors
- Attendees
- Stakeholders, Executives, Board Members
- Staff
- Planning Committee
17. Marketing Documentation:
- Publicity, newspaper clippings, press reports
- Save-The-Date Postcards
- Final Programs
- Photographs
- Testimonials
- Snapshots of website, banner ads
18. Budget Report:
- Describe procedures and activities
- Revenue and expense charts
- Attendee, exhibitor, vendor trends
- Buying decisions
19. Conclusions & Recommendations:
- Changes
- Industry trends
20. Appendix
Michele Wierzgac is an inspiring speaker helping people and teams build their business skills in the areas of self-branding, marketing, and leadership. Her messages are compelling and forward thinking. Michele may be contacted at mail@micheleandco.com or at (708) 710-7055.
Copyright 2012 Michele & Company, Oak Lawn, Illinois U.S.A. All rights reserved under both international and Pan American copyright conventions. No reproduction of any part of this material may be made without the prior written consent of the copyright holder.
Michele Wierzgac, MSEd
