Event Topics

Here is a list of possible titles and content.  These can be customized to suit your event conference themes

Strategies For Remaining Indispensable At Work

(Managing what is going on in your work world)

Job security is the top concern within today’s workforce.  How do we bring attention to the value of what we do?  Rather than focusing on procedural and maintenance issues, we will review strategies for aligning our work with the organizational strategy.  A very interactive, hands-on presentation!

Self-Branding: Why It Matters

(Building your name and expanding your network within an industry)

Why do some people stand out in a crowd when you deliver the same exact set of skills and services to the marketplace?  More than likely, they have created an authentic personal brand.  A very interactive, lively presentation!

New Business Markets: Trends Changing The Way We Do Business

(Knowledge for adjusting your business plan and marketing strategies)

What are the forces causing change?  Have you adjusted your organization's strategy?  Michele will take a journey through the top trends impacting the business world,  You will discover the changes you need to make in your marketing plan. The biggest moneymakers in any organization are always the people who know how to be different.

Selling Your Ideas To Your Boss

(Ideal for delivering credible and quick messages)

Senior management has a reputation for being difficult listeners and a tough sell on new initiatives.  How do you synthesize the numerous details that makeup your idea into a compelling conversations that will get the attention of senior managers?  Learn how to condense messages into an undeniable, persuasive conversation and deliver it to your CEO in a credible manner.

The Power Of Informal Networks

(For those trying to find success within their networks)

Networking has a major influence on your ability to achieve success. The most successful people in the world possess the capability to influence and shape the opinions of others. Much has been written about how successful leaders and executives participate in formal networks, but very little is known about the substantial amount of time they spend within their informal networks.  The audience will be introduced to the skills necessary to achieve great success in your informal networks.  These most prized networks are filled with the power and potential to help you achieve your goals.

Word of Mouth Marketing

(Weave this impactful communication activity within the marketing plan)

Word of mouth marketing (WOMM) is the passing of information from one person to another in a verbal exchange - and the most neglected strategy within an organization’s marketing plan.  WOMM has become highly valued by marketers and the impact on economic activity is staggering.  During this interactive program, you will be introduced to the core elements of a word of mouth campaign and begin the process of developing a strategy for your meetings and events.  Who would have ever thought a communication system so old would become a top priority in business?

Writing A Marketing Plan: Strategies & Activities

(An introductory seminar for those involved in the marketing plan)

Marketing is the management skill of connecting customers to products and services.  The marketing plan provides the necessary discipline and order in determining the marketing strategies and activities that will penetrate new markets and generate profitability.  Participants will be able to analyze the strategies and numerous activities available to deliver a product or service to the marketplace.

Destination Marketing: Attracting Conventions To Your City

(Adjusting your communication approaches with planners)

Destination marketing is identifying and attracting audiences to a single destination. So how do you attract planners and those big conventions to your city?  Participants will examine the characteristics of a planner, and how to change their awareness, attitudes, and behaviors about your destination. This interactive session will help you develop a specific destination marketing strategy and activities  to help you generate profitability.

Business Acumen: What The Boss Wants From You

(A strategy for strengthening your role within the organization)

A strong business background assists you in creating possibilities within your organization or opens doors to outside opportunities. Acumen is the depth of your awareness of the business activities going on around you and your ability to help your organization drive business results. Taking a business focused approach with everything you propose or execute demonstrates you are serious about your role in the overall organization.  This program will give participants a business-focused approach to drive business results and strong business fundamentals.

How To Build Consensus & Strengthen Your Network

(Volunteer leaders making decisions within a team environment)

How does a group make decisions?  How do you honor the input of the entire team? Will everyone support the team decision?  Consensus building is one of the toughest skills to obtain. This interactive program will give you a framework for building consensus and strengthening your network.

Portrait Of A True Leader: What It Takes To Lead

(Gain a better understanding of skills sets required of leaders)

We hear about “leadership” on a daily basis….but what is a true leader? How do you obtain the knowledge to become a stronger leader? Where do you find the tools, talent and resources to develop yourself and your team? It is becoming increasingly important to empower yourself with the skills to enhance both your personal and professional life. 

Grooming Leaders: Build A Volunteer Succession Plan

(Ideal for volunteer leaders developing a succession plan)

In the past, succession planning was kept a secret.  Today, succession plans are becoming more transparent and  members are volunteering less and less time.  During this interactive session, you will begin identifying appropriate candidates for future leadership positions and how you can build your “bench strength” by grooming and transitioning leaders into positions based on organizational and  personal needs.

Writing A Business Plan

(Gathering the information required for a strategic plan)

A business plan is a document communicating ideas and needs to a boss, a potential investor.  A business plan assists in accumulating thoughts and ideas, and provides a structure for organizing the required information to move an idea forward.  Participants will walk away with the elements most commonly found in a successful plan and will begin to determine the categories of information relevant to the reader(s). 

Writing A Post Conference Report

(Building and presenting a final report to stakeholders)

Writing a clear and compelling post-conference (post-con) or post-event report is as important as the flawless execution of the event.  How do you structure the report so that the reader can find the information quickly?  Are the conclusions and recommendations derived from the report accurate and clear? Report writing is an essential element in demonstrating ROI to senior management.

To schedule Michele for your next meeting,

call (708) 710-7055 or

email at

mail@micheleandco.com